Subscription Site Insider – Marketing Know-how: Improve Conversions

RetentionHandbook
 
Name Product: Subscription Site Insider – Marketing Know-how: Improve Conversions
Sale Page: http://www.subscriptionsiteinsider.com/products/item13.cfm
Price: $147
Table of Contents and Data Charts
Part I. Renewal Basics
Why Retention Rates Are Critical
What’s a Normal Subscriber Retention Rate?
TABLE: Example Retention Rates from Case Studies
CHART: Number of Months Typical Monthly Subs Pay for – B2B vs B2C Sites
CHART: Number of Quarters Typical Quarterly Subs Pay For – B2B vs B2C Sites
CHART: Average Annual Renewal Rates – B2B vs B2C Sites
CHART: Average Group and Site License Renewal Rates – B2B vs B2C
Renewal Psycho-graphics: Why New Customers Renew Differently Than Longtime Customers
Auto-renewal — The New Standard: Why and When to Use
CHART: Percent of Subscription Publishers Offering Auto-renew
CHART: Percent B2C Publishers Offering Auto-renew
CHART: Percent B2B Publishers Offering Auto-renew
CHART: Reasons Why Publishers Do NOT Offer Auto-renew
Top 5 Activities to Improve Retention
Renewal Pricing Tips
Two Quick and Easy Administrative Best Practices to Maximize Renewals
CHART: Percent of Publishers Offering a Renewal Gift

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